One issue the wine industry has to deal with is what we call travel sickness. It’s the carbon cost to get wine to your glass.
Essentially there are three ways to cure travel sickness. Going urban, bulking up or packing different.
Red wine, amber, green: go urban
One way to reduce this carbon travel sickness is to produce wine as close as possible to (your) home. Urban wineries are becoming a thing.
In London, Blackbook urban winery in Battersea sources grapes as locally as they can. Similarly New York is a breeding ground for urban micro-wineries making more eco-friendly wines, sold directly to the local consumer.
These wineries are addressing the inefficiencies of the traditional distribution system and are cleverly cutting out environmental costs too.
Bulk at glass
Another approach is to ship in bulk and bottle the wine closer to home. For example, the Norwegian state-owned monopoly, Vinmonopolet, buys wine in bulk for bottling in Norway.
This cuts down the bottle glass, being shipped over great distances and, therefore, reduces the transportation emissions by between a third and a half, depending on bottle weight.
Pack me different
Other options for reducing packaging weight include boxed wines, polycarbonate bottles, and even the milk-carton-like Tetra-Pak, which are gaining prevalence, if not popularity in Australia, the US, and even France.
As you can see there are lots of new exciting practices emerging – and we wholly support them at Altitude.